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Demography Unplugged

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Marriott Agreed to Buy Starwood Hotels and Resorts to Appeal to Millennials

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Demography Unplugged
Nov 24, 2015
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Last week, Marriott agreed to buy Starwood Hotels and Resorts in an effort to appeal to young travelers. And Marriott isn’t alone: Hoteliers across the country are touting edgy common spaces for work and play, creative food and beverage options, and unique musical experiences to woo the next generation of travelers.

—USA Today

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