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MasterCard’s Facial-Scan Verification
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MasterCard’s Facial-Scan Verification

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Demography Unplugged
Jul 17, 2015
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MasterCard’s Facial-Scan Verification
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Company: MasterCard

Product: Facial-scan verification

What It Is: A feature available through the MasterCard app that will allow users to verify online purchases by taking a selfie. Using facial recognition technology, the app will convert the picture into a binary code, which will then be transmitted to MasterCard in order to confirm their identity. This…

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