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Mattel Introduces Different Barbie Doll Body Types to Win Over Millennial Moms
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Mattel Introduces Different Barbie Doll Body Types to Win Over Millennial Moms

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Demography Unplugged
Jan 29, 2016
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Demography Unplugged
Mattel Introduces Different Barbie Doll Body Types to Win Over Millennial Moms
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Yesterday, Mattel introduced tall, petite, and curvy Barbie dolls in a move to win over Millennial moms. And they may be onto something: The decision to make dolls more representative of the general public will definitely appeal to the generation that wants everyone to feel included.

—Quartz

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