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Mattel Introduces New Presidential Barbies

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Demography Unplugged
Jul 15, 2016
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On Wednesday, Mattel introduced its latest President and first Vice President Barbie—part of an ongoing image makeover for the classic brand. While dolls of decades past were all about the materialistic things (the Dreamhouse, the convertible, and the clothes), the toy company hopes that dolls with a purpose will appeal to Homelanders and their Millenni…

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