Demography Unplugged

Demography Unplugged

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Mattel Launches A New Line of Ken Dolls

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Demography Unplugged
Jul 07, 2017
∙ Paid

Mattel’s new line of Ken dolls come in a range of body types with seven different skin tones and nine hairstyles. After last year’s successful launch of the petite, tall, and curvy Barbie, Mattel knows that Millennial parents buy into inclusivity and body positivity.

—The Wall Street Journal

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