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McDonald’s Revamps Its McCafé Coffee Brand
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McDonald’s Revamps Its McCafé Coffee Brand

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Demography Unplugged
Dec 09, 2016
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McDonald’s Revamps Its McCafé Coffee Brand
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McDonald’s is hoping to compete with coffee giants Starbucks and Dunkin’ Donuts by revamping its McCafé coffee brand. By upgrading its caffeinated products, McDonald’s intends to capitalize on the newfound demand for sustainable, gourmet coffees—as well as build on the success of its recent move to all-day breakfast.

—Bloomberg Business

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