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McDonald’s Tries Out Gourmet Burgers and Table Service in the U.K.

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Demography Unplugged
Nov 04, 2015
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McDonald’s is trying out gourmet burgers and table service in the U.K. as part of an upscale rebrand. The chain hopes that winning market share from higher-priced, higher-quality joints like Five Guys will halt its slide in the fast food sector.

—CNN Money

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