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Meet Me at the Pool
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Meet Me at the Pool

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Demography Unplugged
Dec 18, 2017
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Meet Me at the Pool
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As team-oriented fitness enthusiasts, Millennials have driven up the demand for activities like SoulCycle and Zumba that allow them to get in shape with a group of friends. Now, a host of startups is taking that mentality to the water. Enter SwimTeam, a Los Angeles-based outfit that specializes in 45-minute pool cardio sessions. Attendees are given spec…

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