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Mid-Priced Apparel Stores Continue to Struggle with Millennials
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Mid-Priced Apparel Stores Continue to Struggle with Millennials

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Demography Unplugged
Jan 13, 2016
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Demography Unplugged
Mid-Priced Apparel Stores Continue to Struggle with Millennials
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Mid-priced apparel stores like Gap, Old Navy, and Banana Republic continue to struggle with Millennials. But their off-price offshoots are doing well, suggesting that when it comes to clothes, the days of paying $100 for a pair of pants—that is, unless they’re yoga pants—are over.

—BuzzFeed News

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