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Military Doing an About-Face
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Military Doing an About-Face

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Demography Unplugged
Nov 12, 2014
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Military Doing an About-Face
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A couple of decades ago, the military attracted new recruits by billing itself as a survivalist arena for gladiators, helping enlistees transform themselves from raw talent into ruthless soldiers. But looking at the Marine Corps’ new ad campaign, “Home of the Brave, Land That We Love,” it’s easy to forget that edgy image. As the military struggles to ex…

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