Demography Unplugged

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Millennial Risk Aversion Spreads Across the Globe

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Demography Unplugged
May 06, 2019
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A new piece documents the rise of risk aversion worldwide among young adults born in the 1990s. From Japan to Western Europe, young adults across the globe who watched their parents struggle during the financial crisis have learned the value of frugality—which poses a problem for glitzy consumer brands.

—Bloomberg Businessweek

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