Demography Unplugged

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Millennials Accounted for 42% of All Wine Consumed Last Year

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Demography Unplugged
Feb 18, 2016
∙ Paid

Millennials accounted for a staggering 42% of all wine consumed last year. When drinking (in moderation), this generation prioritizes taste, variety, and an interesting backstory—all of which vintners deliver well.

—Fortune

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