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Millennials Actually Like U.S. Cars
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Millennials Actually Like U.S. Cars

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Demography Unplugged
Apr 17, 2013
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Millennials Actually Like U.S. Cars
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Young Boomers, after growing up with parents who drove American cars, went out in large numbers to purchase Japanese and European cars. Millennials, according to recent industry reports, are doing just the opposite: They’re beginning to buy American again—like their grandparents. Most importantly, Millennials don’t recall a time when U.S. cars were demo…

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