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Millennials Are Twice as Likely to Describe their Look as “Athletic”

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Demography Unplugged
Feb 05, 2016
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Millennials are more than twice as likely as Xers or Boomers to describe their overall look as “athletic” or “athleisure” (at 9%). This generation sees exercise as an innate part of their lifestyle—a worldview that makes casual gym wear a logical everyday wardrobe choice.

—MediaPost

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