Millennials Are Willing to Stand In Line on Black Friday Longer than Boomers

Millennials (particularly those ages 24 and younger) are more likely than Boomers to say they will stand in line on Black Friday to make their purchase “no matter what.” These cash-strapped young people are willing to do whatever it takes to get everything they need for the holidays, even if it means going to a brick-and-mortar retailer.

—Salient Managem…