Millennials Cuckoo for Couponing

“Extreme couponing” may conjure up images of a middle-aged individual with plenty of time on their hands. (See: “What’s the Deal with Extreme Couponing?”) But as Bloomberg Business reports, many of today’s heaviest coupon users run with a younger crowd. Marketing firm Valassis reports that nearly nine in 10 Millennials use coupons. But how young shopper…