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Millennials Dominate Black Friday Sales
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Millennials Dominate Black Friday Sales

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Demography Unplugged
Dec 04, 2017
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Demography Unplugged
Millennials Dominate Black Friday Sales
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Shoppers ages 25 to 34 were the biggest per-capita spenders during Black Friday weekend, shelling out 25% more than the U.S. average. But these figures are of little comfort to brick-and-mortar retailers, who are watching an ever-greater share of these sales migrate online.

—National Retail Federation

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