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Millennials Eschew Critically Acclaimed Wines for Ones with an Interesting Backstory
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Millennials Eschew Critically Acclaimed Wines for Ones with an Interesting Backstory

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Demography Unplugged
Nov 06, 2015
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Demography Unplugged
Demography Unplugged
Millennials Eschew Critically Acclaimed Wines for Ones with an Interesting Backstory
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Millennials are eschewing critically acclaimed wines for ones with an interesting backstory. Young drinkers would rather enjoy a trendy, unique beverage with their friends than spend big money on a Napa Cabernet.

—The Wall Street Journal

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