Demography Unplugged

Demography Unplugged

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Millennials Favor Car Manufacturers Over Tech Companies

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Demography Unplugged
Apr 21, 2017
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Just 18% of 16- to 24-year-olds believe their next car will be made by a tech company rather than a traditional car manufacturer. While one might expect tech-loving Millennials to be more optimistic about self-driving cars, this generation has the same safety and practicality concerns shared by older consumers.

—Ketchum

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