Demography Unplugged

Demography Unplugged

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Millennials Flock to Robo Advising

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Demography Unplugged
May 14, 2015
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Millennials are flocking to “robo advising” upstarts to take control of their finances—like Acorns (which automatically invests its users’ spare change), whose customer base is 80%-85% Millennial. Though young adults don’t have much to save yet, they’re learning how to save early.

—Advertising Age

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