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Millennials Fuel the Rise in Virtual Assistants
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Millennials Fuel the Rise in Virtual Assistants

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Demography Unplugged
May 19, 2017
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Millennials Fuel the Rise in Virtual Assistants
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Fully 34% of Millennials will use virtual assistants like Amazon’s Alexa this year—making them the heaviest users by generation. For Millennials who are used to asking their parents or turning to the Internet for help, virtual assistants are just another practical tool to help them with everyday tasks.

—eMarketer

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