Demography Unplugged

Demography Unplugged

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Millennials Get Physical with Music

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Demography Unplugged
Nov 20, 2017
∙ Paid

Fully 52% of consumers prefer to buy music in its physical form (CD or vinyl) over the digital version—and Millennials are leading the trend. While Millennials are often accused of killing the music business, these digital natives are buying classic albums for nostalgia and Instagram glory.

—eBay

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