Millennials Less Likely to Cut the Cord if their Current Provider Offers “TV Everywhere”
TV subscribers ages 18 to 24 are 23% less likely to cut the cord or switch providers if they know that their current provider offers “TV everywhere.” However, since Millennials are far less likely to have a pay-TV subscription in the first place, this news is more of a silver lining for cable executives than a game-changing revelation.