Demography Unplugged

Demography Unplugged

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Millennials Less Likely to Ride Motorcycles

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Demography Unplugged
Apr 23, 2018
∙ Paid

According to analysts at Bernstein, 18- to 28-year-olds today are just two-thirds as likely to ride motorcycles as Xers were at the same age. While the analysts say that student-loan debt is depressing motorcycle ownership, a much bigger factor is Millennial risk aversion.

—Bernstein Research

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