Demography Unplugged

Demography Unplugged

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Millennials Likely to Pay for Disney Streaming Service

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Demography Unplugged
Aug 25, 2017
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Fully 36% of 18- to 29-year-olds say they will likely pay for Disney’s forthcoming streaming service in 2019, compared to just 23% of all consumers. Despite their reputation as a generation of content stealers, Millennials are clearly willing to pay for essential programming if it will help them cut the cord.

—TechCrunch

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