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Millennials Prefer to Drink at Home
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Millennials Prefer to Drink at Home

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Demography Unplugged
Jun 18, 2018
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Millennials Prefer to Drink at Home
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Fully 28% of 24- to 31-year-olds say they drink alcohol at home because “it takes too much effort to go out.” Alcohol consumption continues to dwindle among young adults—and even the Millennials who do imbibe would rather spend quality time with friends at home than get trashed at a bar.

—Mintel

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