Millennials Put Their Stamp on Cause Marketing

At the 2013 Halo Awards—a ceremony held by the Cause Marketing Forum each May since 2004—Brawny Towels won the first-ever Best Social Media Campaign award for “Support Our Heroes,” a simple campaign in which the brand donated $1 for every person who “Liked” their Facebook page or shared a message of thanks to wounded troops on the page’s wall. Warby Par…