Millennials Read On

Last year, Millennials bought more books than Boomers for the first time ever. According to a new report, early-wave Millennials (born between 1979 and 1989) accounted for 30 percent of book expenditures in 2011, up from 24 percent in 2010. Meanwhile, Boomers—who have long dominated book spending—slipped from 30 percent to 25 percent. Notably, 43 percen…