Demography Unplugged

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Mini-Influencers Make a Mega Impact
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Mini-Influencers Make a Mega Impact

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Demography Unplugged
Oct 15, 2018
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Mini-Influencers Make a Mega Impact
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We’ve discussed before how brands have turned to social influencers to help them move merchandise. (See: “Under the (Social) Influence.”) As it turns out, there’s no such thing as “too young” to be an influencer. Meet Gianna, a 9-year-old fashionista with 22,800 Instagram followers who regularly collaborates with the likes of Nike and Vogue. Gianna is j…

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