Demography Unplugged

Demography Unplugged

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Mobile Commerce on Cyber Monday Is Set to Increase this Year

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Demography Unplugged
Nov 25, 2016
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Mobile commerce on Cyber Monday is set to increase this year, with 50% of consumers planning to use their phones to shop, compared to only 39% last year. Shoppers’ growing reliance on smartphones for Internet access is pitting e-commerce companies with apps and mobile-friendly websites against those with old-fashioned, desktop sites.

—Nielsen

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