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More Distilleries Are Releasing “Whisper Whiskies”

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Demography Unplugged
Aug 26, 2016
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More distilleries are releasing what Bloomberg calls “whisper whiskies”—that is, lighter spirits that often contain fruity notes—partly as a play for young drinkers. Though one distiller’s reasoning that Millennials are “kids, and kids like candies” is overly broad to say the least, mellow whiskey could be a welcome summertime alternative for casual Mil…

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