More than 80% of Millennials Use their Smartphones while Shopping In-Store

More than 80% of U.S. Millennials use their smartphones while shopping in-store, compared to 55% of shoppers over age 35. Younger shoppers who are already searching for deals on their phones present a great opportunity for brick-and-mortar retailers trying to win over customers with personalized pricing.

—PricewaterhouseCoopers