The Most Interesting Man in the World (Ad) Gets Younger

The new Most Interesting Man in the World ad campaign for Dos Equis doesn’t stray far from the original, but it does feature a female co-star and the new tagline “Stay Thirsty Mis Amigos.” The decision to feature women as co-stars (rather than props) and to add a bilingual tagline is a clear play for more inclusive Millennial drinkers.

—Advertising Age