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New Book Zeroes in on Millennial Trends
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New Book Zeroes in on Millennial Trends

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Demography Unplugged
Oct 19, 2011
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New Book Zeroes in on Millennial Trends
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When asked which types of music they prefer, Millennials were far more likely to name several genres (rock and rap and rhythm and blues and country) than older generations—evidence of a mash-up culture where mixing and matching are the norm. And when asked about favorite musical performers, Millennials chose artists spanning decades, from the Rolling St…

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