Demography Unplugged

Demography Unplugged

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New Book Zeroes in on Millennial Trends

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Demography Unplugged
Oct 19, 2011
∙ Paid

When asked which types of music they prefer, Millennials were far more likely to name several genres (rock and rap and rhythm and blues and country) than older generations—evidence of a mash-up culture where mixing and matching are the norm. And when asked about favorite musical performers, Millennials chose artists spanning decades, from the Rolling St…

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