Demography Unplugged

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The New Frugality
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The New Frugality

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Demography Unplugged
Dec 11, 2013
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The New Frugality
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Black Friday weekend sales at stores and on websites fell nearly 3 percent overall and 4 percent per shopper in 2012, according to the National Retail Federation. That’s due to a decline in consumers’ average spending as they scrounged for bargains and bought less. Retailers, who keep expecting Americans to start binging like they used to, saw the mirag…

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