New Schweppes Ad Features Xers Explaining to Millennials What Life Was Like “a Few Years Ago”
A new Schweppes campaign in South America features pragmatic Xers explaining to Millennials what life was like “a few years ago.” The ad works on two fronts: It’s a funny portrayal of college students who are shocked by life before the Internet, and it also appeals to Xers’ desire to enjoy a simple life with no frills—rather than “the usual advertising …