Demography Unplugged

Demography Unplugged

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New Startup Touts Generic Consumer Staples

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Demography Unplugged
Jul 21, 2017
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New e-tail startup Brandless sells generic, organic, and natural consumer staples for just $3 each. This format, aimed at today’s price- and health-conscious shoppers, spells trouble for the CPG giants that are already struggling to stay relevant.

—The Wall Street Journal

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