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The NFL’s Latest Attempt to Boost Viewership
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The NFL’s Latest Attempt to Boost Viewership

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Demography Unplugged
Feb 20, 2021
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The NFL’s Latest Attempt to Boost Viewership
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As interest in tackle football declines, the NFL and Nike are launching a $5 million campaign to promote girls’ flag football. The goal is to bring the sport to every high school in America and boost interest and viewership among women. 

—The Wall Street Journal

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