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Nike’s Latest Ad Less About “Victory,” More About the “New Nice”
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Nike’s Latest Ad Less About “Victory,” More About the “New Nice”

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Demography Unplugged
Sep 28, 2015
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Demography Unplugged
Demography Unplugged
Nike’s Latest Ad Less About “Victory,” More About the “New Nice”
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Nike’s latest ad, which will be released in October, shows a non-athlete running a marathon and finishing dead last. In the “new nice” Millennial era, Nike wants to be less about “victory” and more about inclusion.

—Adweek

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