Nike’s Latest Ad Less About “Victory,” More About the “New Nice”

Sep 28, 2015

∙ Paid

Nike’s latest ad, which will be released in October, shows a non-athlete running a marathon and finishing dead last. In the “new nice” Millennial era, Nike wants to be less about “victory” and more about inclusion.

—Adweek

Nike’s Latest Ad Less About “Victory,” More About the “New Nice”

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