Demography Unplugged

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No-Haggle Car Buying

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Demography Unplugged
Aug 21, 2015
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The auto industry is the last retail category in the United States where haggling is still part of the buying experience—but one carmaker is about to change that. Earlier this month, Lexus announced that it would be testing a no-negotiation pricing program at a dozen dealerships next year in order to appeal to Xers and Millennials who simply aren’t will…

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