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Now Showing at AMC: Luxury Seats
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Now Showing at AMC: Luxury Seats

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Demography Unplugged
Jul 23, 2014
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Now Showing at AMC: Luxury Seats
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As we detailed before (see: “The Silver-Haired Screen”), an increasing number of movie theaters are upgrading their amenities in an effort to get higher-paying—and largely older—viewers to fill seats. According to The Wall Street Journal, AMC Theatres, the nation’s second-largest movie theater chain, plans to spend $600 million over the next five years …

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