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Oil Industry Guns for Millennial Workers
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Oil Industry Guns for Millennial Workers

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Demography Unplugged
Jul 21, 2017
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Demography Unplugged
Oil Industry Guns for Millennial Workers
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Facing an onslaught of retirees, the oil industry is gunning for Millennial workers with a new ad campaign. While the commercial’s main goal is to highlight the critical role that the industry plays in people’s lives, it fails to tell Millennials what they want to hear—that the industry is full of skilled, safe jobs that offer work-life balance and gene…

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