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“OldChella,” the Desert Trip Music Festival, Kicks Off Today

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Demography Unplugged
Oct 07, 2016
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The Desert Trip music festival, dubbed “OldChella,” kicks off today—featuring graying Boomer favorites like Bob Dylan and Neil Young. Luxury ticket packages are selling for as much as $10,000; the festival is a huge draw for Boomers willing to splurge on a bucket-list experience.

—The Daily Beast

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