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Older Americans to Fuel Rise in E-Reader Usership
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Older Americans to Fuel Rise in E-Reader Usership

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Demography Unplugged
Mar 02, 2016
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Demography Unplugged
Demography Unplugged
Older Americans to Fuel Rise in E-Reader Usership
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Forecasting firm eMarketer predicts that Americans age 65 and older will fuel a rise in e-reader usership this year. Although many thought that tablets would render e-readers obsolete, it turns out that Boomers actually prefer e-readers, which are often more user-friendly and less expensive than tablets.

—eMarketer

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