Demography Unplugged

Demography Unplugged

Share this post

Demography Unplugged
Demography Unplugged
One More Strike Against Brand Equity
Copy link
Facebook
Email
Notes
More
NewsWire

One More Strike Against Brand Equity

Demography Unplugged's avatar
Demography Unplugged
Feb 25, 2021
∙ Paid

Share this post

Demography Unplugged
Demography Unplugged
One More Strike Against Brand Equity
Copy link
Facebook
Email
Notes
More
Share

Aunt Jemima has been rebranded as Pearl Milling Company, but a new poll suggests that this isn’t going to affect sales much. Of the 66% of consumers who’ve heard of the change, most (43%) say it won’t have any effect on whether they buy the product. 

—Advertising Age

This post is for paid subscribers

Already a paid subscriber? Sign in
© 2025 Hedgeye Risk Management, LLC
Substack's Privacy, Terms and Information Collection Notice
Demography Unplugged's Privacy and Terms
Start writingGet the app
Substack is the home for great culture

Share

Copy link
Facebook
Email
Notes
More