Oooh that Smell

Although sales of luxury perfumes have climbed 16 percent to $5.2 billion from 2000 to 2014, sales of mass fragrances (read: non-designer) have dropped 50 percent to about $600 million. In a world filled with aromatic household cleaners and beauty products, mass fragrances (with small marketing budgets) are struggling to stand out from the crowd. It doe…