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P&G Hikes Prices of Household Brands
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P&G Hikes Prices of Household Brands

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Demography Unplugged
Aug 06, 2018
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Demography Unplugged
Demography Unplugged
P&G Hikes Prices of Household Brands
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Procter & Gamble plans to combat lackluster revenue growth by hiking prices on several brands, including Pampers and Bounty. The commodification of the CPG space, along with new competition posed by higher-end brands, threatens the topline growth of the industry’s biggest firms.

—The Wall Street Journal

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