Pee-Wee’s Big Adventure Came Out Over 20 Years Ago—and Xers Are Feeling Old

With the recent release of Pee-wee’s Big Holiday, many Xers are reflecting on the fact that the feature film debut of the franchise, Pee-wee’s Big Adventure, was released over 20 years ago. While catering to Baby-Boomer nostalgia has long been a priority for 5th Ave., advertisers are realizing how profitable marketing to family-oriented Xers can be.

—Veg…