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Peloton Continuing the Shift from Products to Services

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Demography Unplugged
Sep 23, 2019
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The success of Peloton, the maker of high-end exercise bikes, illustrates the continuing shift from products to services. Revenue has doubled since last year in part thanks to growth in subscriptions, which make up about 20% of the pie—a share that’s expected to keep rising.

—The Economist

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