PepsiCo Announces Stubborn Soda

PepsiCo has announced its newest entrant into the craft soda space, Stubborn Soda (so named for its commitment to give consumers the unique flavors they want). Made with fair-trade cane sugar and featuring unique flavors like agave vanilla cream, Stubborn Soda is PepsiCo’s attempt to win over consumers with authentic beverages.

—Advertising Age