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PepsiCo Announces Stubborn Soda
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PepsiCo Announces Stubborn Soda

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Demography Unplugged
Jul 09, 2015
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Demography Unplugged
PepsiCo Announces Stubborn Soda
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PepsiCo has announced its newest entrant into the craft soda space, Stubborn Soda (so named for its commitment to give consumers the unique flavors they want). Made with fair-trade cane sugar and featuring unique flavors like agave vanilla cream, Stubborn Soda is PepsiCo’s attempt to win over consumers with authentic beverages.

—Advertising Age

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